CIS 360 - Marketing on the Web (cross listed as MRKT 360)

Institution:

Roger Williams University

Subject:

COMPUTER INFORMATION SYSTEMS

Description:

Prerequisites: CIS 206 and MRKT 200 (CIS 206 may be taken concurrently)Examines how the Internet is altering the exchange of goods andservices between buyers and sellers. Investigates the role of theInternet as an integral element of marketing strategies, incorporatinga critical evaluation of electronic commerce strategies. As studentscreate their web site(s) they study, experiment with, and discoverthe elements of effective business Web site design, the principlesof marketing research on the web, and methods of implementingmarketing communications strategies via the Web. Offered in aninteractive hands-on computer classroom.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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