COMM 3300 - Advertising

Institution:

Stockton University

Subject:

Description:

The goal of this course is to provide an overview of the business of advertising. This course examines the field of advertising reorganizing its synergy between marketing and promotion. We will review advertising as a discipline from its inception to its specialization which includes examining TV, radio, print, sales promotion, direct response, Internet and outdoor advertising. Faculty: S. YIN 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Arts & Humanities Division Communication Studies Department

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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