BUSINESS MARKETING BK 250 - Principles of Marketing

Institution:

Monmouth University

Subject:

Description:

Fundamental concepts involved in satisfying consumer objectives through goods and services; consumer characteristics; marketing system environments; middlemen; analysis of consumer and industrial goods; and physical distribution. Prerequisite: Sophomore status. Course Type(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monmouth.edu

Phone Number:

(732) 571-3400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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