VC 4220 - Advertising II

Institution:

Kean University

Subject:

Description:

Advanced studio/lecture course covering the creative area of advertising design for mass communication. In-depth study of print campaigns, web banners and television advertising. Emphasis on the strategy, concept formation, copy writing and design direction necessary to create campaigns. May be repeated once for credit. Prerequisite: VC 3220.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kean.edu

Phone Number:

(908) 737-5326

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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