BUS 2010 - Principles of Marketing

Institution:

Centenary University

Subject:

Description:

4 credits Prerequisites: BUS1001 and ECO1001 This Marketing course covers the basics of how to satisfy consumers' wants and needs, through what has been described as both an art and a science - marketing. Specifically this course focuses on how marketers uncover consumers' wants and needs throughmarketing research, and design strategies that best satisfy target markets.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centenaryuniversity.edu

Phone Number:

(908) 852-1400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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