MKT 332 - E-Marketing

Institution:

William Paterson University of New Jersey

Subject:

Description:

Analyzes the growing use of electronic marketing techniques, specifically those involving computer-based technologies. The four P's of marketing-product, price,promotion, and place-are investigated, as well as the Internet, the Web, and geographic information systems by business-to-business and consumer marketers. It is not a Web design course, but a strategic marketing course. Prerequisite: MKT 210

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wpunj.edu

Phone Number:

(973) 720-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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