PSY 203 - Consumer Behavior & Advertising

Institution:

Widener University-Delaware Campus

Subject:

Description:

An investigation of how psychological processes influence the marketing and consumption of products as well as the marketing and acceptance of ideas. Topics include how advertising attempts to change attitudes and behavior, the influence of motivation theory on advertising content, how persuasion influences the adoption of products and political beliefs, and how cultural differences impact consumption patterns. Prerequisite: PSY 105.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(302) 477-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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