MKT 420 - Business to Business Marketing

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits This course explores the characteristics that differentiate industrial markets from consumer markets.The material presented is intended to look at challenges and problems faced in marketing goods and services to businesses and government markets. Prerequisite: MKT 205.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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