AMM 115 - Basics of Advertising

Institution:

CUNY LaGuardia Community College

Subject:

Description:

This course gives a broad overview of advertising, its roles in marketing, and as a motivational force in society. The nature of media and their creative and productive functions are discussed as they are related to advertising programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lagcc.cuny.edu

Phone Number:

(718) 482-7200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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