BK 404 - Consumer Behavior

Institution:

Monmouth University

Subject:

Description:

A marketing strategy approach evaluating consumer attitudes and buying patterns; motivational and cognitive aspects of buying behavior; target market identification; and social class relationships. Prerequisite: Marketing 250. Course Type(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monmouth.edu

Phone Number:

(732) 571-3400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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