BU 241+ - Principles of Marketing

Institution:

Georgian Court University

Subject:

Description:

Consideration of the functions involved in the process of transferring goods from the producer to the consumer; the various channels of distribution; the methods and the cost of marketing; the role of advertising and sales promotion. The structure, functions and behavior of distribution systems including relationships in marketing networks among manufacturers, retailers, consumers, specialized marketing firms and governmental agencies. Prerequisite: sophomore status. 3 hours lecture. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgian.edu

Phone Number:

(732) 987-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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