MKT 344 - Sports Marketing

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits This course helps the student develop an extensive understanding of the sports marketing industry. In particular, emphasis is placed on learning how sports-related organizations serve their multiple constituencies.The course is designed to help students understand: 1) markets in general; 2) the structure of the sports industry; and 3) sports products and the consumers of those products. Prerequisite: MKT 205.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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