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Institution:
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New Jersey City University
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Subject:
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Description:
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In order to acquaint students with the varied and innovative methods used by organizations and individuals to gain the attention of the press and public, this course covers the history of public relations and analyzes its role in contemporary society, both negative and positive. Students learn how to write press releases, newsletters, speeches and how to plan print and television publicity campaigns.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(201) 200-2000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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