MGT 280 - Principles of Marketing

Institution:

Salve Regina University

Subject:

Description:

This is an introductory course which explores key marketing concepts and potential career paths in marketing. Topics include selecting and evaluating target markets, product mix, pricing strategies, distribution channels, and communications. Through this study, students are better able to recognize the many ways in which organizations create, deliver, and communicate value to consumers. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salve.edu

Phone Number:

(401) 847-6650

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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