BUSI 387 - Retailing Strategy and Structure

Institution:

New Jersey City University

Subject:

Description:

This course offers a serious investigation of retailing in today's dynamic environment. Special attention is given to retailing structure as it underlies the strategic decision making of retailing management. Institutions, buying functions, merchandising functions, store management and operations are among the areas studied. Prerequisite: BUSI 231 Principles of Marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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