MKT 336 - Promotional Strategy

Institution:

Providence College

Subject:

Description:

1 semester 3 credits This course studies promotion as integrated marketing communications (IMC), its role in modern marketing, and its influence on consumer decision-making. IMC strategic planning combines the components of the promotional mix (advertising, public relations, direct marketing, sales promotion, personal selling, and Internet marketing) into a comprehensive program, sending an appropriate, consistent marketing message to target consumers. Prerequisite: MKT 335.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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