COMM 320 - Writing For Public Relations

Institution:

Ramapo College of New Jersey

Subject:

Description:

This writing-intensive course will provide a comprehensive overview of public relations and its applications in society, with a strong emphasis on effective writing formats and styles. The course will examine how business, industry, government, educational, and non-profit institutions and organizations create their public images and communicate messages through various writing forms to mass global audiences. Different media will be discussed and examined through assigned weekly text readings and selected case studies. In-class and home writing assignments will be required. Students will also work on individually and/or group-developed PR campaign packages related to on- and/or off-campus activities. At the conclusion of this course, students will have a strong appreciation of the importance of public relations in today's fast- paced environment. They will be better skilled in writing public relation materials to affect targeted audiences. This will have been achieved through in-depth analyses of various methods and products and through dialog and activities among students, the instructor and guest practitioners. In the process, students will have gained an understanding of how public relations relates to other communications and business disciplines, requires individual and team practice and influences the views and actions of themselves and others. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Studio Contemporary Arts College Communications Department

Credits:

0.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ramapo.edu

Phone Number:

(201) 684-7500 ext 7500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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