MKT 404 - Advanced Advertising

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits An advanced study of advertising with emphasis on current trends and issues. Special focus given to international advertising as well as an analysis of actual advertising campaigns and creative strategy. Prerequisite: MKT 336.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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