MKT 410 - Marketing Research

Institution:

Felician University

Subject:

Description:

This course introduces marketing research as an important tool of management. The sub-ject is defined and a number of examples are given to illustrate major uses of marketing re-search (providing a basic understanding of what this research can and cannot do). It also presents the most important market research techniques. A discussion of cases encourages the student to think creatively about the appli-cation of research techniques to marketing problems and opportunities. (fall) Prerequisites: MKT 100, MKT 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.felician.edu

Phone Number:

(201) 559-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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