COMM 420 - Public Relations Case Studies

Institution:

Roger Williams University

Subject:

COMMUNICATION

Description:

Prerequisite: COMM 350Through the use of case studies, explores the trends and issuesaffecting large organizations. Examines crisis management, publicaffairs communication, consumer affairs, employee relations,environmental problems and issues of multinationals. Emphasis is onplacing students in managerial, decision-making roles that requirethem to apply strategic communication planning and implementationto successfully address organizational issues and concerns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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