DSGN 310 - Brand Identity

Institution:

Roger Williams University

Subject:

GRAPHIC DESIGN

Description:

Prerequisite: DSGN 100, 110, 210Branding is the visual application of a company's mission andnarrative. Through the design process, the visual needs to tell theclient's story are identified and applied to a range of formats startingwith a logo system. Students then expand this brand concept anddesign into a series of practical applications including, but not limitedto, stationery, standards manual and potentially web interface,packaging, menus & brochures, or even environmental components.Students should expect to develop multiple brand solutions andapplications during the semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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