MRKT 315 - Qualitative Marketing Research

Institution:

Roger Williams University

Subject:

MARKETING

Description:

Prerequisite: MRKT 200Examines qualitative research techniques employed by marketerstoday. The course will acquaint students with methods for qualitativeresearch design, data collection and analysis, interpretation andutilization. The course will also explore the philosophical andprocedural differences between qualitative and quantitative approachesto marketing research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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