MKT 465 - Marketing Research

Institution:

William Paterson University of New Jersey

Subject:

Description:

Marketing research as a tool of marketing management, emphasizing the role of research in planning, organizing, and controlling marketing activities. Various analytical tools for marketing research are examined and their application to practical marketing problems is illustrated. Prerequisites: ECON 210, MKT 210, MATH 140

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wpunj.edu

Phone Number:

(973) 720-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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