MKTG 3250 - Marketing Ethics

Institution:

Stockton University

Subject:

Description:

Values/ethics course. (V) Within the broader field of business ethics, marketing ethics deals with the variety of dilemmas experienced as companies create, price, promote and place goods and services. As marketing becomes more subtle and complex, such ethical issues have become harder to identify and prevent. This course will stress the recognition of ethical dilemmas in marketing; the diagnosis of their causes within organizations, and the appropriate use of ethical principles by marketing managers in resolving or preventing such problems. The main focus of the semester will be on mastering ethical principles as illustrated by classic cases involving, in particular, vulnerable target segments such as minorities, the elderly, and children. Faculty: W. PAINE 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department Course Attributes: Values/Ethics-V

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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