JRN 02332 - The Publishing Industry

Institution:

Rowan University

Subject:

Description:

Prerequisites: 45 credits required The Publishing Industry examines the business and practie of publishing, focusing on understanding of markets as those markets are changed by technology, demographic shifts, and globalization. Students learn how to develop a strategic marketing plan, manage and edit content, and see a project through the production stages. Coursework includes exploration of a book, magazine, newsletter, online, and multimedia publishing; the course does not include literary and academic publishing. Students study the publishing industry through case histories and other sources and prepare a launch plan for a hypothetical publication. The course also deals with management of publications from business and editorial points of view.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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