ART 447 - Corporate Publication Design

Institution:

New Jersey City University

Subject:

Description:

This is an advanced course in the creation of the corporate image from long-term logo design through business pieces such as letterheads, annual reports, and self-promotional brochures and advertising. Study of psychological and philosophical aspects behind corporate image development is included. Paper selection and new printing techniques are explored. Students have the opportunity to work on projects for various organizations, resulting in printing portfolio pieces. Prerequisites: ART 343 Advertising Design, ART 283 Communication Design Techniques and ART 237 Typography

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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