BUSI 363 - International Marketing

Institution:

New Jersey City University

Subject:

Description:

The complexities of product design, distributing, foreign exchange and promotional activities in the foreign market place are thoroughly discussed. Emphasis is placed on the cultures of key representative countries and the impact on the American marketing system conducting international business. Prerequisite: BUSI 231 Principles of Marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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