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Institution:
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New Jersey City University
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Subject:
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Description:
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This course offers a study and critical analysis of the theories, policies, procedures and practices characterizing today's management of organizational sales forces. The personal selling process and the art of salesmanship are also studied. Emphasis is given to case analysis, group discussion and role playing. Prerequisite: BUSI 231 Principles of Marketing
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(201) 200-2000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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