MKT 310 - Business to Business Marketing

Institution:

Rider University

Subject:

Description:

3 credits The practices and policies used in the marketing of goods and services to business and industrial buyers are analyzed, focusing on the market and the demand for products, marketing research, product planning, channels of distribution, pricing policies and practices, and the development of sales programs and service policies. Prerequisite: MKT-200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rider.edu

Phone Number:

(609) 896-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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