MKTG 3116 - Consumer Behavior Prerequisite

Institution:

Stockton University

Subject:

Description:

MKTG 3110. Examines the influences affecting purchasing behavior of individuals as consumers. Emphasis is placed on the integration of social science theory with the strategic marketing process. Research methodology as it applies to consumer motivation and behavior is also covered. Faculty: STAFF 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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