MKTG 4470 - Strategic Marketing Prerequisite

Institution:

Stockton University

Subject:

Description:

BSNS 2120, FINA 3110. Open to senior marketing students only. This is the capstone course in the marketing curriculum and should be taken in the student's final year. It focuses on the decisions required of marketing managers as they seek to develop, implement, and control integrated marketing programs. Students will be required to apply the marketing and business concepts covered in previous courses toward the development of effective marketing strategies. Faculty: J. BARR, K. STEWART 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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