BSNS 5220 - Applied Marketing Management

Institution:

Stockton University

Subject:

Description:

This course will provide individuals with the basic skills needed to develop and operate marketing programs which integrate product and service design, pricing activities, distribution channel decisions, and promotional alternatives. Strategic and control issues, consumer behavior, business and personal ethics, the role of new technologies, and potential opportunities in both domestic and international markets will be covered. Faculty: W. PAINE, K. STEWART 3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Division Business Studies Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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