MAR 310 - Principles of Sales

Institution:

Thomas Edison State University

Subject:

Marketing

Description:

Principles of Sales is a comprehensive introduction to the principles of selling and the role of the professional salesperson in the marketing process. The course covers the characteristics and skills necessary for success in sales; techniques for identifying sales prospects and qualifying buyers; the importance of relationship building, product knowledge, and post sales service in long-term, consultative-style selling; territory and sales management; and selling in the global market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tesu.edu

Phone Number:

(609) 984-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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