RPS 410 - Key Account Management and Customer Relationship Building

Institution:

William Paterson University of New Jersey

Subject:

Description:

Key Account Management (KAM) prepares students to implement major account strategy and conduct "Key Account Sales Presentations." Course focuses on KAM as the business development, planning and thought process required to identify strategic opportunities, gain entry, broaden revenue bases, increase account penetration, improve customer retention, and grow account revenue. Prerequisites: RPS 205 and RPS 210

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wpunj.edu

Phone Number:

(973) 720-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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