COMM 352 - Broadcast Advertising

Institution:

William Paterson University of New Jersey

Subject:

Description:

Introduces the student to the development and philosophy of broadcast advertising. Theory and practice of commercial advertising techniques are covered. Emphasizes the nature of the creative process and the relationship existing among client, broadcaster, and the government. Prerequisite: COMM 210

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wpunj.edu

Phone Number:

(973) 720-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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