MKT 210 - Principles of Marketing

Institution:

William Paterson University of New Jersey

Subject:

Description:

Major emphasis on techniques for solving business problems, the development of marketing policies, and the sale of consumer and industrial products. Various marketing decisions are examined with respect to product planning, channels of distribution, promotion activity, selling and sales management, pricing, and international marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wpunj.edu

Phone Number:

(973) 720-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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