MRKT 335 - Consumer Behavior

Institution:

Roger Williams University

Subject:

MARKETING

Description:

Prerequisite: MRKT 200Comprehensive course designed to equip marketing students witha pragmatic understanding and appreciation of the intricacies ofconsumer behavior. Investigates what consumer behavior is, howand why it developed, and how consumer behavior findings providethe conceptual framework and strategic direction for marketingpractitioners.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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