MGT 307 - E-Business/E-Commerce

Institution:

Salve Regina University

Subject:

Description:

As part of this course, the students will be exposed to all aspects of starting and operating a business using the Internet. The concept of starting a business online will be fully explored and the students will learn through example by evaluating current, successful online businesses. The course will detail: developing an "Internet" businessplan and exploring the key components needed to get started; product development (product-based, service-based, information-based products); market identification; Web site and corporate identity including image, logo, slogan, automating the online business process; accepting payment; fulfillment; running an internet newsletter (the KEY to online business success). In addition, the students will be introduced to Internet marketing and shown how to present their products to anxious buyers. Hands-on laboratory projects will reinforce concepts presented in class. Prerequisites: MGT280. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salve.edu

Phone Number:

(401) 847-6650

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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