MGT 305 - Consumer Behavior

Institution:

Salve Regina University

Subject:

Description:

This course provides a comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. This course emphasizes the processes that influence the acquisition, consumption, and disposal of goods and services. Determinants of consumer behavior are studied to recognize how a variety of multicultural and interdisciplinary forces affect decision-making in a dynamic marketing environment. Prerequisite: MGT280. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salve.edu

Phone Number:

(401) 847-6650

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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