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Institution:
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Rutgers University-New Brunswick
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Subject:
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Description:
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Principles of marketing applied to sport. Examines sport industry trends that heighten the need for scientific, professional approaches to sport marketing. Examines consumer behavior, marketing research, pricing, distribution, and promotion of goods and services. Prerequisites: 01:220:102 or 11:373:121 and 01:220:103.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(732) 932-1766
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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