33:630:301 - Introduction to Marketing

Institution:

Rutgers University-New Brunswick

Subject:

Description:

Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion. Prerequisites: 33:010:272; 01:198:170; 01:220:102,103; 01:640:135; 01:960:285. Admission to Rutgers Business School-New Brunswick.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rutgers.edu/

Phone Number:

(732) 932-1766

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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