BUS 4420 - Advertising Management and Integrated Marketing Communications

Institution:

Centenary University

Subject:

Description:

4 credits Prerequisites: BUS2010 and Senior Standing This course covers all phases of advertising and IMC management including research, creative and media strategy, planning, execution and evaluation. The course focuses on the integration of all promotional elements including sales, sales promotion, direct marketing and public relations.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centenaryuniversity.edu

Phone Number:

(908) 852-1400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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