ADV 04434 - Advertising Campaigns- WI

Institution:

Rowan University

Subject:

Description:

Prerequisites: ADV 04352 and ENGL 01112 This course prepares students to undertake and complete an extensive, creative, effective professional advertising campaign. The course includes instruction on how to prepare the speech which is made when the campaign is pitched to the client, extensive marketing andadvertising research, final polishing of copywriting skills and a well prepared final oral presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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