MKT 200 - Marketing Principles

Institution:

Rider University

Subject:

Description:

3 credits Market characteristics, consumer buying habits and motives, functions of marketing, and the fields of retailing and wholesaling-including the role of intermediates-are examined. Concepts and current practices in product development, pricing, promotion, distribution, and international marketing are studied.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rider.edu

Phone Number:

(609) 896-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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