MKT 440 - Marketing Strategy

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits This course is the capstone course for marketing majors. While studying strategic marketing, students will integrate four years of learning marketing into a cohesive body of marketing knowledge. Concepts of strategy, strategic management, and strategic planning will be explored in the context of marketing. Prerequisites: MKT 336, 434, and FIN 207.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.