MKT 423 - Fashion Marketing

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits This course offers students an opportunity to explore the field of fashion marketing, including an analysis of the industry from designing,manufacturing, and global sourcing to advertising, promotion, and retailing of fashion-related products. Due to the global nature of this field, the course includes extensive investigations of the international aspects of fashion marketing and licensing. Prerequisite: MKT 205.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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