MKTG 5330 - Markets, Channels, Technology

Institution:

Stockton University

Subject:

Description:

The course will focus on the strategic challenges faced by channel management in a variety of distribution businesses. The impact of global competition, socio-cultural trends, information technology, etc. on channel strategy will also be addressed. The theoretical and conceptual foundations of channel management will provide a framework for the course. Faculty: STAFF 3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Division Business Studies Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stockton.edu

Phone Number:

(609) 652-1776

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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