BK 401 - Marketing Research

Institution:

Monmouth University

Subject:

Description:

Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, questionnaire design, preliminary testing, field interviewing, sampling, data processing and analysis. Prerequisites: Marketing 250, Management 250, and Computer Science 102 or Information Technology 100 or Information Technology 102. Prerequisite or corequisite: Economics 251. Course Type(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monmouth.edu

Phone Number:

(732) 571-3400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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