MKT 09305 - Internet Marketing

Institution:

Rowan University

Subject:

Description:

Prerequisites: MKT 09200 and 57 Credits Required This course examines the Internet as a tool to enhance firms' marketing activities. The course presents a customer-centric view of marketing and focuses on how firms can create or maintain relationships with their potential or existing customers. Key online and offline marketing activities to that end are also discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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