33:630:428 - Marketing and Society

Institution:

Rutgers University-New Brunswick

Subject:

Description:

Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban redevelopment; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rutgers.edu/

Phone Number:

(732) 932-1766

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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